Sweet Alara started its life when one woman’s simple, but very passionate love of baking started her on a journey she would never have dreamed of.

Sweet Alara is founded by Felicia Irawan, whose passion for baking started when she decided to create personalised, and creative cakes for her own children’s birthday parties. Before she knew it, her creative knack for designing beautiful and enchanting cakes caught on, and a flurry of customers were knocking at her door.

Today, Sweet Alara is run by a small, passionate team, who care about every single detail of your cake, whether it be for a special occasion for a loved one, that all important wedding cake, or a significant corporate event. Contact us today for a complimentary, custom quote.